Choosing an online course platform for your courses that keeps up with your complex industry can be challenging and we know that. With so many options to choose from, how can you make sure you’re getting the platform that can best handle all of your needs? Lambda Suite is an all-in-one eCommerce, Learning and Analytics solution that allows you to create, sell and scale your online learning.
Let’s explore 5 must-have eCommerce marketing features from Lambda Suite that will ensure your store is fully optimized to support your marketing plan.
A product or course is only as good as its marketing plan. And without an online course platform to support that plan -- well...attracting customers can be a difficult proposition.
Whether you’re looking to sell online training courses or a bundle of textbooks, Lambda Suite can provide you with everything you need to put that marketing plan into action.
An eCommerce marketing strategy goes far beyond paid advertisements and your presence on the appropriate social media channels. There’s a lot more work to do to ensure you are not only driving traffic to your website, but converting your leads into paying customers.
In fact, on average, only 2.86% of eCommerce website visits convert into a purchase in the US.
This means that for every 35 visitors to your website, you’re likely to get 1 paying customer.
Luckily, there are steps you can take to dramatically increase the likelihood of a conversion -- and with Lambda Suite’s eCommerce marketing features, you’ll be well-equipped to market your store and drive results.
Here are 5 eCommerce marketing features that will help you turn leads into customers.
Optimizing your online presence is critical -- regardless of your vertical.
Even if you’ve got a gorgeous website and the perfect product offering, a website without SEO is like a Lamborghini without an engine...
or a pen with no ink...
or a shop in the desert...
...or a -- well, you get the idea.
Needless to say, search engine optimization is absolutely critical to your store’s success. Without it, your customers are going to have a seriously difficult time finding you online.
Since SEO is so absolutely vital, Lambda Suite has an entire section dedicated to basic on-page SEO to get you started on your optimization journey. Here, you can customize each product page by using keywords in product titles and descriptions. Additionally, the Search Terms feature provides value insight into the exact keywords your customers are using while searching through your store.
Meta titles -- also known as title tags -- help search engines understand what your page is about.
In your case, this would be the name of your product or course.
There are a couple of things to keep in mind when entering your Meta Title:
The meta description provides a brief summary of what can be found on your page.
This description is found under your meta title in search results.
Meta descriptions do not have a significant impact on SEO, but they take up valuable real estate in organic search and can improve click through rates -- the rate at which people click to view your page.
Consider these descriptions an opportunity to advertise your product. They should include:
This feature allows you to see exactly what your customers are searching for in your store.
With this information, you can optimize product descriptions to include highly-searched keywords, redirect searches to the appropriate products, or even adjust your product offering to give your customers exactly what they want.
Adding synonyms and misspelled words to your search terms is also a great way to ensure searches always give your customers the results they are looking for.
The Search Terms page allows you to enter the search query and the redirect url -- the page your customer will be taken to when they search this term.
You can set the store -- if you have more than one -- and choose to include this search term as a suggestion when another search yields no results. Check out the below screenshot from Lambda Suite:
Ah, email marketing. Often overlooked -- yet incredibly powerful.
It’s been around for decades, but email marketing remains a staple in every digital marketing plan.
And for good reason. With a 42:1 return on investment (ROI), it’s not at all surprising that email marketing is the primary customer acquisition channel for 80% of small and midsize businesses today.
That’s why Lambda Solutions has directly integrated MailChimp into the Lambda Suite eLearning platform.
MailChimp is an all-in-one marketing platform that allows you to manage your contacts, create sophisticated email campaigns, and analyze the results of your email marketing efforts.
Here are some of the ways Lambda Suite and MailChimp work together to make email marketing easy:
Email marketing can be complex and intimidating, but don’t sweat it.
Lambda Suite and MailChimp simplify the process to make running your email campaigns simple and straightforward.
Did you know that approximately 31 billion digital coupons were redeemed in 2019?
That’s a pretty big number.
Coupons aren’t just for grocery shoppers. Your online customers love deals, too!
Lambda Suite allows you to offer digital coupons to your customers via the Marketing menu in your admin panel.
You can assign coupons to products in the category of your choosing. You can also specify:
Coupons are easy to offer, and create a sense of urgency for your customers -- both new and returning.
So, your customer has landed on one of your product pages. After reading your incredibly persuasive product description, they decide to add your product to their cart with the intention of checking out immediately.
Mission accomplished, right?
Well, maybe.
Or maybe you’ve left a much larger sale on the table by failing to recommend complementary products or larger product bundles.
You could be leaving money on the table without even knowing it.
When you upsell on your Lambda Store, you offer a customer a more expensive, premium alternative to a product they are already viewing.
In doing so, you aim to generate more revenue -- without the additional cost of acquiring a new customer.
A great example of an upsell would be a product bundle:
Bundles like these can be placed directly on product pages and entice customers to make a larger purchase with a higher perceived value.
Cross-selling can be done by adding complementary products to your Lambda Suite shopping cart page.
Here, customers may impulsively purchase products similar to the one they’ve added to their cart.
With upsells and cross-sells, you can use your Lambda Suite to subtly prompt your customers to buy more.
To learn more about Lambda Suite’s other eCommerce features, click here.
Product Descriptions aren’t just for SEO and search results pages.
Yes, you’ve put together a compelling meta description, but what happens when a potential customer actually clicks through to your page?
When crafting a persuasive product description, It’s imperative that you’re writing for your customer -- not just for search results -- and giving them everything they need to make an informed purchasing decision.
Here are a few ways you can do that on your Lambda Store website:
When crafting a persuasive product description, It’s imperative that you’re writing for your customer and giving them everything they need to make an informed purchasing decision.
This is where your copywriting skills come into play.
This is the main explanation of what your product is and why a potential customer needs it.
Be sure to keep the following in mind:
These descriptions can be found right beside the product.
Short descriptions give you the chance to give a brief, eye-catching blurb of what your product can do for your target audience.
This is a perfect opportunity to draw potential customers in by touching on the key feature and benefit your product provides.
Including high quality images and videos on your product page is a great way to enhance your customers’ experience by not only telling them -- but showing them -- what your product is all about.
When editing your product page, multiple images can be dragged and dropped or manually uploaded, while videos can be added by obtaining a YouTube API key and copying the video url into the Images and Video section.
Lambda Suite is an online course platform that allows you to implement your digital marketing plan with these eCommerce marketing features:
With Lambda Suite, you’ll be well on your way to not only driving more traffic to your website, but turning those visitors into paying customers and maximizing your return on investment.t
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